Brand Chemistry

A weekly newsletter exploring how brands build trust and connect with their audience.

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Oct 21, 2025

Why distinctiveness beats ubiquity every time.

Oct 7, 2025

Our interview revealed why they’re doubling down on their newsletter.

Sep 9, 2025

Authenticity beats safety in the attention economy.

May 20, 2025

Why B2B brands are failing at nurture content.

Apr 8, 2025

The surprising data behind the short-form vs long-form debate.

Aug 19, 2025

What happens if your brand becomes too successful?

Oct 21, 2025

Why distinctiveness beats ubiquity every time.

Oct 14, 2025

The 6 marketing fundamentals that don’t change, even when everything else does.

Oct 7, 2025

Our interview revealed why they’re doubling down on their newsletter.

Sep 30, 2025

What makes a successful challenger brand, even in a saturated category.

Sep 23, 2025

Why skills aren’t enough in the AI era

Sep 16, 2025

How a 150 year old condiment brand produces some of the best marketing in the world.

Isaac Peiris

Creator of Brand Chemistry